After the business was founded in January 2021, I immediately started designing the online shop. But one of the most important steps for me as the founder was to buy the first embroidery machine. After many orders that were embroidered by hand, it was clear that the shop could only be launched with the help of an embroidery machine in order to make as many of you creative minds out there happy as quickly as possible. From that moment on, I said goodbye to embroidering by hand and officially entered the world of endless possibilities. And from then on it was clear: I could now pursue my vision of offering high quality, durability and a world full of creativity - without limits.
Not only the first own collection in the shop was born, but also the official customization website ‘Laurelle's by you’: https://www.laurelles.de/motivanfrage
Here you can watch our story video:
–Laura, Gründerin von Laurelle's
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