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The beginning – Our story.

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Updated: Oct 6, 2024

Laurelle's - The fashion brand that emerged from a single thread, a needle and an embroidery hoop during the coronavirus lockdown. In the summer of 2020, the lockdown period was used creatively and a new passion was unexpectedly discovered.


I am Laura, the founder of Laurelle's, and at the age of 19 I entered the Start-Up world with a head full of creative ideas. In short, I picked up a needle and thread and embroidered face masks by hand to make a sometimes annoying situation fun and positive - and above all to express individuality, because even if the offer was huge, I missed the individuality.


So, an idea was born, masks, T-shirts, sweaters and more were embroidered for friends and family and the first Instagram posts were published. The positive demand increased rapidly, the business was founded, the first embroidery machine was bought and the online store was launched in May 2021.

With Laurelle's, I want to pass on my passion and the fun of creativity & embroidery - and give something back to nature at the same time.

Customize, get creative, share your ideas with others: Let's be creative together!

That is our vision. And we live it. With fun, passion and endless ideas.


Welcome to Laurelle's!

You are welcome to watch the story video on Instagram.






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